The form factor trap

Visuals are a core part of the design process, but they can also conceal incomplete thinking. Without establishing conceptual fidelity through tools like the primary user benefit, designers risk creating negative value for their teams.

To find product pitfalls without creating waste, use UX research to understand what your org has already tried and how those efforts…

When we use generative AI to replace talking to customers, we fundamentally misunderstand the purpose of good discovery.