AI Principles | UX links

Author

Philipp Brunner
November 30, 2025

Miro AI principles

I joined Miro a year ago this week, back in November 2024. In my first few weeks I wrote down and shared with the team a few assumptions / goals / thoughts / biases / priors as a kind of pseudo-man…

petafloptimism.com/2025/11/14/a-year-at-miro

How we’re designing user-centred AI labels at the BBC

As a public service organisation, it’s vital that audiences can trust what they see in BBC content and understand how AI is used.

www.bbc.com/mediacentre/articles/user-centred-ai-labels

Traffic is no longer a reliable growth metric

How Webflow is adapting to AI search, which converts 6x higher than Google

www.growthunhinged.com/p/traffic-is-no-longer-reliable

The illusion of unmoderated UX testing

I’ve been testing the testing. Unmoderated and moderated UX tests with the same type of people on the same topic generate completely…

uxdesign.cc/the-illusion-of-unmoderated-ux-testing-503137621407

Good Enough Is a Strategy

Your competitors will eat your lunch while you refactor

www.trevorlasn.com/blog/good-enough-is-a-strategy