Philipp Brunner May 10, 2026
Your team's new AI skill is already worth nothing
Tool fluency is commoditizing. Speed without judgment is accelerated waste. The advantage has moved to the teams that decide best.
Jeff Gothelf
Output isn’t design
Design keeps being misunderstood in our industry. New tools keep promising to generate interfaces faster, move words to product instantly, or collapse design directly into code. The assumption behind them is clear: that design is the act of producing.
linear.app/now/output-isn-t-design
Four Levels Of Customer Understanding
What people say, feel, think and do are often very different things. How to think of underlying reasons for user behavior, hidden motivations and root causes.
www.linkedin.com/pulse/four-levels-customer-understanding-vitaly-friedman-0twef
Do I belong in tech anymore?
On quitting, the spread of AI, and the loss of an ideal.
Ky Decker
Weekly links curated by Philipp Brunner, UX and product designer
